Blog posts by Ingrid Domingues


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What type of UX:er are you?

Ingrid Domingues

The user-hugger, the artist and the world improver are three flavours of UX. All are needed in different contexts, in different settings. I strongly believe that if we were to admit this, when planning initiatives and defining teams, we could ...

The End of the “End User”

Ingrid Domingues

The words we use create preconceptions in people's minds. Therefore, I suggest a bold shift in how we name users. Let’s change “Key Users”  to proxy users and “End Users” to users. By doing so we can help ...

The many faces of Impact Mapping

Ingrid Domingues

In this article Ingrid Domingues describes how an Impact Map develops, how it can be used, how you may find new solutions to well-known problems and much, much more. Sit back, read, and find out about the many aspects that ...

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