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The End of the “End User”

Ingrid Domingues

The words we use create preconceptions in people's minds. Therefore, I suggest a bold shift in how we name users. Let’s change “Key Users”  to proxy users and “End Users” to users. By doing so we can help ...

Kim Goodwin returns to FBTB

Sara Doltz

The most suitable title that comes to mind when thinking about Kim Goodwin is Design leadership guru. With over two decades of consulting, running in-house businesses, writing books and being a vivid public speaker, she has truly become one of ...

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