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Overcome the fear of “real” users

Ingrid Domingues Ingrid Domingues 24 January, 2019

During my years in the field of designing digital solutions and coaching, I have observed many businesses that hinder teams from meeting with users. Instead, they prioritize proxy users in design and innovation processes simply because they actually believe that ...

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user användaren

Next speaker: NASA's Space Suit designer Lindsay Aitchison

Ayelen Win Ayelen Win 15 January, 2019

As promised: We’ll venture into space! Lindsay Aitchison, NASA's space suit engineer is coming to this years’ FBTB.

Lindsay Aitchison, NASA’s Deputy Project Manager for the Advanced Spacesuit Project, will be speaking at FBTB 2019. Lindsay Aitchison is ...

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fbtb19 Space suit NASA Lindsay Aitchison From Business to Buttons

Being human in the age of AI

Sofia Fröjdman Sofia Fröjdman 17 December, 2018

Recently I had the opportunity to listen to Max Tegmark talk about what it means to be human in the age of artificial intelligence, AI. Max talk focused on the power, the steering and the destination of AI. It was ...

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Ai

Kim Goodwin created a chart explaining Mansplaining to men

Ola Nilsson Ola Nilsson 17 December, 2018

Kim Goodwin got more than 50 000 retweets and 126 000 likes on a flow chart. A chart she made after being asked many – many – times by her male coworkers whether a certain behavior is mansplaining. So, no more doubts ...