Ame Elliott – UX Design for Trust: Protecting Privacy in a Connected World
One of the stars at From Business to Buttons this year, Ame Elliott, with her highly relevant talk UX Design for Trust: Protecting Privacy in a Connected World.
New technologies, such as Internet of Things and Machine Learning applications, are collecting and using our personal data in unclear ways with unknown consequences. The traditional approach of treating information security as purely an engineering issue is an inadequate response to the challenges of protecting our personal lives and civil society. User experience design – including interaction design, brand strategy, copywriting, and user research – has an essential part to play in building systems people trust. This presentation highlights emerging challenges and gives practical examples of how user experience design contributes to a more private, secure, transparent, and ethical future.