2 more speakers are joining the line-up

Sara Doltz

Jeff Gothelf, author of Lean UX, and Val Head, Design Advocate at Adobe and Animations expert, will be speaking at FBTB in May.

Jeff is co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond and Lean vs Agile vs Design Thinking. He helps organizations build better products and executives build the cultures that build better products. Jeff works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. 

He is very active on Medium, most recently with an intriguing post about the Vasa Ship and Prototyping.

This is Jeff's second time at FBTB. He was a speaker at FBTB in 2014, the talk had the title ”Building Successful In-House Innovation Teams”. Jeff's talk in 2019:

”I have been working with leaders lately on how to build and design organizations that support the work style described in Lean UX. The conversation inevitably focuses on reconciling various methodologies into a process that an organization can rally the entire set of disciplines around. So, how do we bring these ideas together through a series of principles rather than dogmatic recipes.”

We are also very happy to introduce Val Head as a speaker for the conference in May. Val is a web animation expert, author, and Design Advocate at Adobe. She is the author of Designing Interface Animation, a book that shows you how, as a designer, to create web animation that balances purpose and style while blending seamlessly into the user’s experience. The book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.
Val also teaches CSS Animation on www.lynda.com, and curates the weekly UI Animation Newsletter. She has a talent for getting designers and developers alike excited about the power of animation.

Both Jeff and Val will host workshops – the tickets will be released in the beginning of December. But right now – don't forget to buy your tickets to the main event on May 3 at frombusinesstobuttons.com.

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